A recent change to Apple’s App Store search engine now leads to improved search results for misspelled queries with small typos, we’ve learned. In addition, searchers looking for an app they know by name, but are unsure if it has spaces in the title, are also seeing better results. For example, those looking for the highly ranked “QuizUp” game wouldn’t have found it before if they had typed in “Quiz Up” with a space. Now it appears.
Sources familiar with the matter confirm to us that these App Store search engine changes went into effect a few weeks ago.
The improvements could lead to increased app downloads for affected developers, particularly those with hard-to-spell or lengthy titles, as many are only now beginning to realize.
“That’s great news for app publishers and yet another step in Apple’s efforts to improve app discoverability,” says Craig Palli, Chief Strategy Officer at mobile app…
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