Global Mobile Android/iOS Messaging App Map Dominated By WhatsApp — But BBM Bags A Foothold

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The mobile messaging app landscape continues to be highly geographically fragmented, with different messaging services doing well in different global regions. Despite ongoing localised variety, messaging veteran WhatsApp remains dominant in multiple global regions, even as relative newcomer — to Android and iOS — BlackBerry Messenger (BBM), gets a foothold on the social chit-chat map of these two platforms.

According to a survey of 3,759 Android and iOS users in the U.S., Brazil, South Africa, Indonesia and China, carried out by mobile market research firm On Device, WhatsApp is the leading app for social messaging in South Africa, Brazil and Indonesia, and second most popular in the U.S., giving it a better geographical spread than Facebook’s Messenger app (which only leads in the U.S., and is ranked second in Brazil and South Africa).

Add to that, in the U.S,. where Facebook Messenger does lead, WhatsApp usage isn’t far…

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